Australian Tourism Exchange 2023
From the 30th of April to the 4th of May 2023, the team joined over 1,400 exhibitors from across the country participating in the Australian Tourism Exchange (ATE). Held this year at the Gold Coast Convention Centre, ATE is the largest tourism exhibition bringing in 624 international buyers that represent over 32 countries.
“Australian Tourism Exchange is always a great opportunity for us to showcase the very popular MCG tours, as well as introducing the evolving Australian Sports Musuem. A lot of buyers are still unaware of its extensive redevelopment undertaken in late 2019.”
The MCG has long been a ‘must visit’ attraction for international tourists to Melbourne and ATE provides the MCG a chance to showcase why its tourism offering is so appealing to new buyers.
“India continues to be an expanding market for us at MCG, especially the corporate incentives. We continue to see more groups looking to combine their tour and gala at the MCG.”
Joining Client Relationship Manager, Vanessa Syriopoulos and Director of Sales and Marketing Troy Stasinowsky, representing the MCG at the exchange was Tourism Marketing Executive James Tranter and Tourism Services Manager Scott Rosevear.
“I’m very excited about ATE coming to Melbourne in 2024 I think it’s the ultimate home ground advantage for us. What better way to showcase your fantastic city and location than having everybody come to visit.”
ATE was also an opportunity for MCG Events to showcase why it’s Victoria’s Best Business Events venue, as it connected with multiple MICE agents, especially from India.
On day three it was announced that Melbourne will play host to the ATE 2024 exhibition, with an aim of bringing in more buyers that ever before ahead of the 2026 Commonwealth Games held in regional Victoria, with the opening ceremony to be held at the MCG again for the second time in 22 years.